Meta Ads + AI Booking for Home-Service Trades

Meta Ads for the Trades

More Jobs Booked.
Not More Ad Spend Wasted.

Meta ads bring the lead. Our AI receptionist answers every call and books it straight onto your calendar. You show up to the job — no missed calls, no contracts.

Built for the trades we know best

  • Roofing

  • HVAC

  • Plumbing

  • Electrical

  • Landscaping

  • Renovation

  • Roofing

  • HVAC

  • Plumbing

  • Electrical

  • Landscaping

  • Renovation

WHAT’S INCLUDED

What You’re Actually Paying For.

01

Account Audit + AI Receptionist Setup

Before we spend a dollar, we review your ad accounts, landing page, and lead intake — then set up the AI receptionist so every call gets answered and booked onto your calendar.

02

Meta Ad Campaign

We target by trade, geography, and season, then write and design creative around your real jobs — not templated before/after stock — and launch.

03

Every Call Answered, Every Lead Tracked

The AI answers every call, every lead is tracked to the campaign and appointment that produced it, and you get a monthly report in plain numbers.

OUR FOCUS

One System, Built to Book Jobs.

Ads bring the lead. The AI receptionist answers every call and books it onto your calendar. Every lead is tracked to the campaign and appointment that produced it — one system, not a menu of services bolted together.

What we do today

Meta ad campaigns plus an AI receptionist that answers every call and books it — one integrated system for home-service trades.

First access to what’s next

As we roll out new offers and services, current clients and newsletter subscribers hear about it first — before anything goes public.

COMPARISON

Why Contractors Choose Us.

Other Agencies

Generalist agencies running every industry the same way

Long-term contracts with early termination fees

Reporting tied to clicks and impressions, not booked jobs

Monthly retainer whether it works or not

Leads go to voicemail after hours

Account handed off to a rotating, outsourced team

Exclusively roofing, HVAC, plumbing, electrical, landscaping & renovation

Month-to-month. No contracts, cancel any time

Every lead tracked to the campaign that produced it

Pay only for shown appointments — no retainer lock-in

AI receptionist answers every call, 24/7

Same team manages your account from day one

PROCESS

Our 3-Step Process to Fill Your Pipeline.

Audit & Strategy

We review your current setup, build a targeting plan, and configure the AI receptionist to answer and book every call.

Launch

Ads go live, the AI receptionist goes live, and lead tracking is active from day one.

Optimize & Scale

We kill the losers, scale the winners, tighten the AI script, and send a monthly report in plain numbers.

  • More Jobs Booked

  • Less Ad Spend Wasted

  • Month to Month

  • AI-Powered Booking

  • Every Call Answered

  • AI-Powered Booking

  • Every Call Answered

  • No Contracts

  • More Jobs Booked

  • Less Ad Spend Wasted

  • Month to Month

  • No Contracts

RESULTS

Results, Tracked Openly.

Real numbers from real campaigns — and honestly, just a sneak peek. We’re driving stronger results than we can show here yet, with detailed case studies on the way.

This client’s cost per lead has averaged around $2.80 across several campaigns — even through slower seasons — with results delivered in under 27 days.

300+

Leads generated this year

$3.20

Average cost per lead

3.64%

Average CTR

FAQ

Questions, Answered.

What's the minimum ad budget to get started?

Do you require a long-term contract?

What if my business isn't one of the trades you mentioned?

How fast will I start seeing leads?

What's a shown appointment?

What if I want to answer calls myself?

Will callers know it's AI?

What is the AI receptionist?

Do you build websites or landing pages too?

TESTIMONIALS

What Our Clients Say.

Henrik was a great pleasure to deal with. Very dependable and dedicated in getting the project completed in a timely manner.

Nancy B.

Client

Henrik put together the ad creatives for my landscaping business — clean, professional, and exactly the look I was going for.

Mario

NXT LEVEL property & services inc

More client results coming soon — check back shortly.

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© 2026 By Gagnon. All rights reserved.

Your Growth. Our Work.

York Region, ON · henrik@bygagnon.com